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The question is, are they going to find you, or your competitor?
Testimonial:
“Staff is efficient, professional and knows their subject. Their communication skills are excellent and provided information in a format I (a non technical person) could understand. I shall be hiring Online Design Bureau in the future and am happy to recommend his services to website owners.”
Sally Bolton, President of Country Couples
SEO is not just the art of ranking your site high in the search engines.
SEO is a marketing tool, with the objective of driving more targeted traffic to your site, and converting visitors to customers.
Your SEO is capable of bringing in more qualified leads, at a better ROI, than traditional advertising venues of the past. (We recommend a combination of traditional and new media for maximum direct response marketing)
Online Design Bureau has a unique, proven and highly-effective program to maximize your search engine results.
The 5 Critical Steps of SEO Optimization
- Initial Code Optimization - Design, Implementation, and SEO coding Techniques.
- Onsite Marketing - we optimize your site with powerful marketing techniques that converts visitors to customers.
- Ongoing Linking & Optimization - Link Building, Networking, Interlinking, Competition Comparison, updates and new tactic implementation. Keyword and anchor text review, analysis and adjustments.
- Authority Articles and SEO Writing – Write, optimize and publish industry related articles and press releases. These build a powerful industry specific value…called “authority pages”. A two for one “bang for your buck” (PR and SEO value)
- Statistics & Reporting – Get live stats on your traffic, see how visitors act and generate reports on your SEO progress. (Keep in mind SEO can take 3 - 5 months before top rankings are achieved, sometimes longer in top competitive markets such as hospitality and pharmaceuticals.)
If your site hasn't got 'tracking' installed, we will set up a free tracking package. This will enable you to understand how many visitors you have now, and how your visitor and conversion rate has improved after the SEO has been implemented. We don't just set targets in terms of how high you rank for a keyword in the search engines. The reason why: some companies make you rank high for terms nobody looks for. So you are number 1 for an obscure key phrase but you don't get traffic from it.
We work on the more competitive key phrases, those that are harder to get you ranked, but have real traffic value. And our accountability rests with the number of visitors you attract, how targeted these visitors are and how well your site accomplishes the goals you've set (there is active goal tracking included in the software.) That way, our SEO metrics are a direct reflections of its value to your business.
Our accountability rests with
- the number of visitors you attract,
- how targeted these visitors are
- and how well your site accomplishes the goals you've set (goals are actively tracked).
That way, our SEO metrics are a direct reflections of its value to your business.
1. Initial Optimization
- Up to ___ keywords or phrases (This number will determine your price…from 10-100)
- Research to determine best use keywords
- Optimization and structuring of your HTML to be Search Engine friendly.
- Constructing Anchor text links for future interlinking and inbound linking strategies.
- Title tag optimization for all main pages on homepage top navigation.
- Create interlinking strategy, site maps to maximize PageRank value.
- Keyword density check
- Write SEO home page copy to maximize results. Also available as article for release as ongoing, if contracted.
- Partner linking implementation
- Design/Build of SEO areas for core pages.
- Build Linking sub page.
- Other optimization "secrets" that will remain so!
2. Onsite Marketing - Increase Conversions
Although this list is extensive, not all techniques would be implemented and every strategy would be discussed with you first. The beauty is that all of the mentioned techniques are completely automated and don't need any attention from your staff, freeing up your time to just respond to customer inquiries as and when the website generates them.
- Creating a targeted marketing funnel
- Powerful call to actions on landing pages
- Give incentives to communicate (communication is key in converting customers)
- Prominent placement of phone number
- Prominent placement of call back service
- Clear links to versatile contact forms
- Integration of chat capabilities on site
- Powerful lead generation and front of mind strategies
- Capture contact details by offering
- Newsletter capabilities
- Blog with email update subscription
- RSS
- Special reports
- E-course
- E-book
- Etc.
- Give incentives to connect (so that you have a channel to market your message through)
- Powerful social network links
- Facebook (company page, messaging integrates with twitter)
- MySpace (company page)
- LinkedIn
- Twitter (with automated messaging, you don't have to lift a finger)
- Google Friend Connect
- Effective word of mouth promotion
- Email page to a friend link integration
- Social Bookmarking integration
- Meme network integration
- Create TRUST in your brand
- Prominently feature (and add with ease):
- Testimonials
- Case Studies
- Awards
- Allow content rating and user reviews (optional)
- Monitor and engage in the conversation on the web about your brand
- Allow users to create profiles and interact with other users (optional)
- Integrate Forum capabilities (optional)
- Footer with
- company address and registration
- site security info
- Privacy statement
- And some bespoke ingredients
3. Ongoing Linking & Optimization (Pay As You Go)
Ongoing “maintenance” and optimization is the key to achieving top SEO results.
Web optimization is a science in constant evolution; requiring updating to keep in rhythm with algorithm changes, new site postings, and building your page rank or “value” on the web.
Our team’s ongoing SEO efforts will build the “value” of your web site as seen by major search engines. The ROI is tremendous when compared to traditional marketing and advertising techniques that are much more costly.
Based on total keywords and allotted time:
- Link Building (critical)
- Review and analysis of top ranking competitors
- Partner site linking
- Keyword density reviews
- Robot crawl checks
- Reciprocal linking requests
- Review Algorithm changes, make adjustments needed
- Partner linking implementation
- Check/Update RSS feeds if built
- Join relevant directories and Blogs
*Note: Purchasing valued and targeted links and joining some paid directories is usually worth consideration, as part of our service we will keep you informed for good opportunities. (i.e. Yahoo directory charges an annual fee, but is an excellent directory to be included in)
4. Authority Articles and SEO Writing
- Authority Pages/Articles. Build actual URL, write SEO authority content article…post to known resources.
- Online Press Releases using SEO content and relevant source linking, on phone interview and PR writing, posting to PR sites and paid sites with permission and approval of additional fees.
- Add SEO Copy to relevant areas/sub pages as needed. This is done to increase your SEO rankings and use of keywords, links.
5. Statistics & Reporting
- Add Google Analytics to your pages. Coding set up etc.
- Online/In-house Review of Statistics (Billed hourly, 2 hour minimum)
- Set Up Conversion Tracking and Google Analytics into AdWords: (Hourly, size effects time)
- Quarterly Reports of Links, Analytics, and Rankings.
- We will optimize your current site (or create a SEO ready site for you);
- Develop a solid, bespoke back linking strategy;
- Train your staff to incorporate an SEO mindset in their daily activities;
- Provide you with bespoke video tutorials that give a visual overview of how to optimize your site with each change you make or each page you create;
- Give you the ability to train new staff with the use of these bespoke video tutorials;
- Follow up with you whenever there has been a major search engine update that might affect your ranking;
Please note: Our Search Engine Optimization plan is an ongoing process and you have to be patient to see the benefits of the optimization work that has been carried out. It could take weeks and months for the fruits of the optimization plans to come into effect. Many factors are taken into account (such as domain name and age, style / type of website) and we will try and give an accurate target date for fruition!
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