Every businessman has a pitch, that story that’s always with him. They tell it to everyone who wants to hear it.
The hardest part is getting someones permission to tell your story. But once you have that permission, it is often wasted because we forget to keep telling our story.
Why would I? They know the story already.
People need to hear the story over and over again. Most advertising only leads to interest and or action upon the 7th viewing. People don’t absorb the first time around, people habituate to possibilities, to ideas. They require warming up, developing sympathy.
But your story is never exactly the same. The world is not the same place it was last year. Regulations and environmental policies have changed it. Somehow, somewhere, you had to adapt. You are looking forward, you can sense the next chapter, where it’s all going, and you want to incorporate that and help others take advantage.
Small changes, but that is where all power of marketing usually lays: telling your story over and over again, letting it sink in, getting through. It is seldom that there are big announcements that could persuade people to buy into you. More often it’s that they need to be told until they get it.
Tags: Pitching
I remember a friend of mine whom I shared my problems with. There was this one time that I told her about a certain problem of mine. She has blank facial expression and I thought she was listening very carefully. After telling her my story, she told me to repeat everything I said.
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Hey charie, maybe something is bothering your friends mind. Maybe you should ask her about her problems too and offer your help. That way you’ll be able to help each others problems.
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We have to make business talks to encourage our costumer to buy our products or to avail the services that your company is offering. This is also one way to develop warm relationship with your costumer.
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This is so true! In the field of advertising your products or services we cannot expect that costumers right away appreciate it. That is why as what we see on television, it is not only seen once but many times in a day.
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Another thing is the way we deliver it for them to understand what you are saying. Same thing in advertising our products, it should be done in a creative way to catch peoples attention.
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In the field of business, it is possible that you do sales talk over and over again. And sometimes they also misinterpret the things you are trying to share with them. This makes me exhausted sometimes especially when they ask same questions again.
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You’re right! we might get exhausted of the things we say over and over again. But we do not have choice because we want someone to listen to our story, we are looking for audience, buddy, friends, etc.
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